SPECIAL 3-D TRIBUTE TO MICHAEL JACKSON ON THE GRAMMYS January 20, 2010
The 3-D film was created to support the performance of "Earth Song," an original composition and a No. 1 hit for Jackson. The song has a strong theme about the future of the planet, and Jackson saw it as a unique opportunity to deliver a message to millions of people who would have seen him on tour.
"It was one of the most important portions of the concert tour to Michael and when Michael saw the film for the first time at his last rehearsal, there were tears in his eyes," according to Ken Ehrlich, GRAMMY co-Executive Producer and longtime Jackson associate, who was also at the rehearsal that night.
"This very special GRAMMY Moment will feature some of our most respected GRAMMY recipients, all of whom have a great love for Michael," added Neil Portnow, President/CEO of The Recording Academy. "This segment promises to be an emotional highlight of this year's show, and is sure to join the unique list of amazing performances for which the GRAMMY Awards have become renowned."
This special segment also represents another GRAMMY technical breakthrough in that it will be the first time a major awards show broadcasts in 3-D. The GRAMMY Awards also were the first awards show to broadcast in high definition and 5.1 surround sound (2003).
So that viewers can enjoy this unique 3-D TV experience at home, CBS and Target have partnered to provide millions of free 3-D GRAMMY Glasses. From Sunday, Jan. 24, through Sunday, Jan. 31, Target stores nationwide will exclusively offer these 3-D GRAMMY Glasses so that fans have the opportunity to see the film that was very personal to Jackson. Additionally, the audience at STAPLES Center will share the 3-D experience, wearing the same glasses as those being worn by viewers at home.